Datalex goes live with easyJet
Datalex plc a market chief in digital retail expertise centered on the airline market, declares the go stay of its Datalex Merchandiser product with easyJet.
The Datalex Merchandiser product will present the airline with the power to attach clients with digital content material that matches their wants once they want it and have interaction them with a superior, personalised expertise. easyJet is ready to start its migration to Datalex Direct and Datalex Dynamic in 2024 to drive subsequent era retailing and an enhanced reserving expertise.
The 2 firms signed an settlement in September 2022 to drive ahead the airline’s digital retail technique. The Datalex product suite, designed particularly for contemporary airline retailing throughout all channels, will present the airline with higher agility for its digital channels to ship a superior expertise and worth to its clients.
Commenting on the announcement, Chief Income Officer of Datalex, Bryan Porter mentioned, “We’re proud to be partnering with easyJet to drive ahead the airline’s digital retail technique to ship an distinctive expertise for easyJet’s clients. The latest go stay is a significant milestone in our journey, and we stay up for persevering with to offer the airline with superior and revolutionary digital retailing capabilities that may allow them to ship new differentiated buyer experiences.”
Commenting on the announcement, Robert Birge, Chief Buyer & Advertising Officer at easyJet mentioned: “We’re excited by the mixing progress with the Datalex platform and the capabilities it can unlock”.